Guide: 9 Ways to Boost User Retention in Micromobility

by Zoov, on August 13, 2021


If you're an operator looking to improve user retention and loyalty, this one's for you! Here are 9 concrete ways to boost user retention with real-life examples.
9 Ways to Boost User Retention in Micromobility
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Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one.

We’ve all heard that statistic, and that’s why companies put such a huge emphasis on keeping existing customers happy. Bain & Company finds that increasing customer retention rates by just 5% increases profits by 25% to 95%.

As the graph below shows, we operate in an incredibly competitive space, so keeping users on your platform is paramount.

Source: Adjust

What's in the guide?

We've put together 9 of the best ways to boost user retention.

  1. Be first
  2. Maximize fleet uptime
  3. Right place, right time
  4. Fleet diversification
  5. Provide a great app experience (UX)
  6. Loyalty marketing
  7. Price & subscriptions
  8. Partnerships
  9. Customer service

You'll also find strategies from some of the biggest names in the space, such as Voi, Lime, Uber, Cityscoot & more!

Download the 24-page guide here.