Guide: 7 Essential User Acquisition Strategies in Micromobility

by Zoov, on September 13, 2021


McKinsey models predict that the micromobility industry will be a $300 billion to $500 billion market by 2030. It's time to get your slice of the pie.

7 Essential User Acquisition Strategies in Micromobility
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According to McKinsey, the shared mobility market already exceeds $60 billion in value across the three largest markets: China, Europe, and the United States.

2020 and 2021 were big years for mobility. They showed us that people in cities across the world have noticed how much better, quieter and more liveable their cities were without the pollution and congestion of cars on the streets. It’s also shown them how easy and fast it is to use electric bikes, scooters and mopeds - in some cases, faster than their usual modes of transport.

As people discover the convenience of micromobility services, new mobility habits are forming. Audiences are growing and, as more people integrate micromobility solutions into their commutes, there is a whole new market to be won.

It is imperative to have a sound user acquisition strategy to win market share and, ultimately, pave your path to profitability.

What's in the guide?

Having analysed top operators and innovative techniques - as well as using our own experience as an operator - we've put together 7 acquisition strategies to help you set up in a new city or increase ridership in an existing location.

  1. Marketing
  2. Public Relations
  3. Personalization and simplicity
  4. Fleet management
  5. Fleet diversification
  6. Partnerships
  7. Referrals

You'll also find strategies from some of the biggest names in the space, such as Voi Technology, TIER, Lime, fluctuo, Uber, dott, Cityscoot, pony, Bloom & more!